Coastal Outlaws SC: The Story Behind the Collection

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Every brand has to start somewhere. For Coastal Remains, it started with a problem: there wasn't anything worth wearing.

Not in the way that sounds dramatic. There was plenty of surf clothing out there. Plenty of streetwear. Just not much that sat in the middle in a way that felt right — heavyweight, considered, with actual design behind it rather than a logo slapped on a blank and called a collection. So the Coastal Outlaws Surf Club collection became the answer to that problem.

Here's what went into it.

Where the name comes from

The Coastal Outlaws Surf Club isn't a real club. There are no membership cards, no weekly meetings, no committee. The name is more of a nod — to the kind of surfer that's always existed on the fringes of surf culture, the people who were out in the water before it was a lifestyle brand and will be out there long after the trends have moved on. Anti-tourist, anti-performance, entirely uninterested in being photographed.

Cornwall's coast has always had those people. The biker-adjacent, patch-wearing, pub-after-the-session crowd who built a subculture around surfing before anyone thought to market it back to them. The Outlaws name is for them, even if they'd probably find it embarrassing.

What the pieces are built from

The collection is built on heavyweight garment-washed cotton. Every hoodie, every tee, every long sleeve. The garment-wash process is what gives the pieces that faded, worn-in look — like they've already been somewhere before you've even put them on. It's not a gimmick. It's just the right finish for clothing that's supposed to feel like it belongs to real life rather than a photoshoot.

The fits are boxy and oversized, cut unisex. Not because oversized is trending but because it's the right silhouette for this kind of clothing — relaxed, layerable, works the same whether you're coming off the water or walking through a city.

The graphics

The Chrome Waves artwork and the Outlaws SC branding were both designed with the same brief: coastal without being obvious about it. No waves crashing over the logo, no surfboards, no sunset palm trees. Just graphic design that draws from the visual language of the era when surf culture was actually interesting — the late sixties and seventies, when the aesthetic was closer to a biker patch than a lifestyle brand.

The '66 pieces reference a specific moment. 1966 is the year The Endless Summer hit cinemas — Bruce Brown's film that did more to define the visual and cultural language of surfing than almost anything before or since. The boards, the travel, the light, the whole aesthetic of what surf culture looked like before it became an industry. That's the reference point. A reminder that this culture has a real history, and that the most interesting version of it existed before anyone tried to monetise it.

Limited runs

Everything in the Coastal Outlaws SC collection is made in limited quantities. When something sells out, it's gone — we don't restock. That's a deliberate choice. It keeps the range honest and it means that if you've got a piece, you've actually got something rather than a product that'll be available indefinitely.

New collections are coming. Each one will draw from a different part of surf culture's history. But this is where it started — and if you're reading this after the Outlaws pieces have sold out, that's kind of the point.

Shop the Coastal Outlaws SC collection →